BSc, BEd, MRec(Acadia), PhD(Texas A&M)

Professor, Associate Dean for Undergraduate Studies

Office: BMH 3118
E-mail: mcarvill@uwaterloo.ca
Phone: (519) 888-4567, ext. 33048

Research interests:

• Marketing
• Management
• Consumer Behaviour
• Persuasion
• Service Quality

Courses taught:

• REC 100
• REC 314
• REC 413
• REC 610

Selected publications:

• McCarville, Ronald E. & MacKay, Kelly. (Eds.) (2007): Leisure for Canadians.  State College, PA., Venture Publishing.
• McCarville, R. (2007). From a fall in the mall to a run in the sun: One journey to Ironman triathlon Leisure Sciences 29(2): 159-173.
• Bernier, Y. & McCarville, R. (2005). Service guarantees and opportunistic behavior in a leisure setting: The influence of selected personal and situational variables.   Journal of Park and Recreation Administration, 23(4): 39-57.
• Barnes, M. & McCarville, R. (2005). Patron or philanthropist? Charitable giving to a performance based leisure provider.  Journal of Park and Recreation Administration, 23(2): 110-134.
• Welch, Ron, & McCarville, Ron. (2003). Discovering conditions for staff acceptance of organizational change.  Journal of Park and Recreation Administration, 21(2): 22-43.
• McCarville, Ronald E. (2002). Improving leisure services through marketing action. Sagamore Publishing.